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Beetroot

Where Purpose Meets Performance 

A vision-led collective building transformative ventures across hospitality, entertainment, sustainability, education, and beyond — rooted in purpose, powered by performance.

The Ventures

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"Beetroot Solutions is a UAE-based group of purpose-driven Ventures delivering innovative, cross-sector solutions.

 

Our portfolio covers strategic advisory in hospitality, acting and coaching, entertainment, restaurant operations, talent development, sustainability, and restorability — all united by a shared mission to create meaningful, measurable impact across the United Arab Emirates, GCC, and beyond.

 

We collaborate with organizations to establish ventures that address challenges and catalyze transformative change and growth."

Alexander Suski

Founder and Ceo

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The Founder

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David Saludes

Senior Partner

Entertainment

Global Nightlife Visionary With 20+ Years Shaping Iconic Venues, Festivals, And Immersive Experiences Across Europe, The Middle East, And Asia. Expert In Concept Creation, Operations, And Cultural Trend Integration.

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Charif Ayoub

Partner

Food & Beverage

Hospitality operator with 10+ years managing Dubai’s top venues including SLS, Nammos, Playa, and Factory People. Expert in guest experience, nightlife operations, and luxury service environments.

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Ahmed El Kiki 

Senior Partner

Project Management & Technical Advisory

Visionary Hospitality Engineer And Sustainability Advocate With 22+ Years Leading Technical Projects Across Mea. Expert In Esg Integration, Hotel Pre‑Openings, Retrofits, Energy Efficiency, And Data‑Driven Operations Leadership.

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Antoine Massse

Partner

Franchising & Operations

25-Year Expert In Luxury Retail, Hospitality, And Academia. Ex-Gm At Mouawad & Nespresso Uae. Hospitality Professor And Mentor Blending Innovation, Leadership, And A Passion For Food And Excellence.

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Arnaud Espasa

Partner

Retail & Go-To-Market Strategies

Over 15 Years Of Experience In Luxury Hospitality, Branding, And Digital Marketing. Former Director Fairmont & Kempinski. Expert In Marketing Strategy, Performance Campaigns, Multi-Property Across The Uae, Europe, And Canada.

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Abbas Fasaei

Senior Partner

Coaching And Training (Acting)

Award-Nominated Belgian Actor, Founder Of Act Global & Cinact. Abbas Blends Acting Mastery With Mindset, Inner Work, And Personal Growth To Inspire The Next Generation Of Performers Worldwide.

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Mario Aoun

Partner

Owner Of Bbq Bros Enterprise

Founder Of Bbq Bros And Fire-Cooking Expert Trained At Institut Paul Bocuse. Mario Turned Passion Into A Global Bbq Movement Across Lebanon, Dubai, Kuwait, Belgium, And Beyond.

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Renata Messara

Partner

Marketing & Communication

Ceo & Founder Of Reborn Consultancy, Renata Drives Hospitality-Focused Pr, Brand Storytelling, And Talent Growth. Recognized In The F&B Pr Power List 2024, She Amplifies Brand Relevance Across The Uae & Region.

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Laurent Seynaeve

Partner

Human Resources & Charity Projects

Dynamic Recruitment Leader With 15+ Years Connecting Top-Tier Talent In The Uae & Europe. Expert In Hr Strategy, Executive Search, And Building High-Performance Teams Across Industries.

The Experts

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Strategic Partnerships

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Uniq Project

Uniqproject is a company that specializes in helping businesses grow and optimize their operations through the use of cutting-edge technologies and expert knowledge. Our team of experienced consultants works closely with each client to identify areas where technology can be used to improve efficiency, reduce costs, and increase profitability. 

With deep experience in a wide range of industries, we take a collaborative approach to consulting, working closely with our clients to understand their unique needs and develop customised solutions that meet their specific requirements.

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Cle & Partners

Clé & Partners is a strategic investment platform unlocking high-value opportunities by bringing together world-class expertise and discerning investors.


With over 250 years of combined experience, we craft bespoke investment strategies that drive growth, ignite innovation, and foster sustainable success—primarily in luxury and lifestyle real estate, hospitality, and entertainment, with a strong focus on the Global South.

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Get in Touch

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  • Whatsapp
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Want to collaborate or learn more about our ventures? We’d love to hear from you.

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